Instagram Ad Campaign
We were tasked to produce an Instagram carousel ad that adheres to specified visual aesthetics guidelines while effectively conveying a message or promoting a product or service. We then had to use the content gathered for our carousel ad, and extend the campaign concept into a store window display in addition to designing a series of urban posters to demonstrate how a campaign can evolve across different consumer touch points. The objective of this assignment was to test our photoshop design skills and creativity in creating a three part integrated marketing campaign across several consumer facing platforms.
Design Concept
I have always loved Rihanna and Fenty Beauty as a brand. That brand is the reason I wanted to go into graphic design in the first place because it has always been a dream of mine to work for their company in a design field. I chose the empire’s secondary brand, Fenty Skin, to be the focus of my campaign, considering I love skincare and also being an esthetician. I wanted to highlight their products in a fun and creative way that also aligns with their brand identity.
Instagram Carousel
Animated GIF
Street Ad & Window Display
Preliminary Sketches
