Restaurant Design & Branding
We were tasked with designing a comprehensive branding package for a new upscale, contemporary restaurant. We had to develop a unique and compelling brand identity that reflected the restaurant's essence and personality while appealing to its target audience. Our client was a visionary entrepreneur launching a new upscale restaurant in a trendy urban area.
The restaurant will offer modern and innovative cuisine in a stylish and sophisticated environment. The target demographic includes affluent professionals, food enthusiasts, and those seeking a memorable dining experience that includes both delicious cuisine but also a contemporary and fun atmosphere.
Design Concept
Based on a silly thought I had when I was a child about a coffee shop I'd open when I was older, Espresso Yourself was born. It's a cafe by day and a bar by night with arts and crafts available to do all day. I wanted to create a unique cozy space that people could come and "Espresso" themselves.
Outside Branding
Indoor Branding
Merchandising
Color Scheme & General Vibe
Preliminary Sketches
